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- Value First, Then Price (Building Value-Based Pricing Strategies)
Value First, Then Price (Building Value-Based Pricing Strategies)
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$249.99
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Product Details
Author:
Andreas Hinterhuber, Todd C. Snelgrove
Format:
Hardcover
Pages:
288
Publisher:
Taylor & Francis (December 28, 2021)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781032012193
Weight:
31.75oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_261015043924407-20261015.xml
Folder:
TAYLORFRANCIS
List Price:
$249.99
Country of Origin:
United States
Pub Discount:
30
Case Pack:
1
As low as:
$237.49
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Value-based pricing—pricing a product or service according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.
