UX Research (Practical Techniques for Designing Better Products)
List Price:
$39.99
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Brad Nunnally, David Farkas
Format:
Paperback
Pages:
253
Publisher:
O'Reilly Media (December 20, 2016)
Language:
English
ISBN-13:
9781491951293
ISBN-10:
149195129X
Dimensions:
6" x 9"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20251022163324-20251022.xml
Folder:
TWO RIVERS
List Price:
$39.99
As low as:
$34.39
Publisher Identifier:
P-PER
Discount Code:
C
Case Pack:
30
Country of Origin:
United States
Pub Discount:
60
Weight:
12oz
Imprint:
O'Reilly Media
Overview
One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.
This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned.
- Learn what it takes to ask good research questions
- Know when to use quantitative and qualitative research methods
- Explore the logistics and details of coordinating a research session
- Use softer skills to make research seem natural to participants
- Learn tools and approaches to uncover meaning in your raw data
- Communicate your findings with a framework and structure
