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Using AI in Marketing (An Introduction)
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$38.99
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Product Details
Author:
Greg Kihlstrom
Format:
Paperback
Pages:
136
Publisher:
De Gruyter (July 8, 2024)
Imprint:
Mercury Learning and Information
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781501522796
ISBN-10:
1501522795
Weight:
9.6oz
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260419163342-20260420.xml
Folder:
TWO RIVERS
List Price:
$38.99
Country of Origin:
Germany
Pub Discount:
60
Series:
MLI Generative AI Series
As low as:
$33.53
Publisher Identifier:
P-PER
Discount Code:
C
Overview
In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future.
