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Unthinking (The Surprising Forces Behind What We Buy)
List Price:
$21.99
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Product Details
Author:
Harry Beckwith
Format:
Paperback
Pages:
336
Publisher:
Grand Central Publishing (January 29, 2013)
Language:
English
ISBN-13:
9780446564137
ISBN-10:
0446564133
Case Pack:
20
File:
hbgusa-hbgusa_onix30_P9412608_11242025-20251124.xml
Folder:
hbgusa
As low as:
$16.93
Publisher Identifier:
P-HACH
Discount Code:
A
List Price:
$21.99
Dimensions:
5" x 7.5"
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Business Plus
Weight:
16oz
Overview
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
