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UnSelling (The New Customer Experience)

List Price: $25.00
SKU:
9781118943007
Quantity:
Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Scott Stratten, Alison Kramer
    Format:
    Hardcover
    Pages:
    240
    Publisher:
    Wiley (September 29, 2014)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781118943007
    Weight:
    14.56oz
    Case Pack:
    20
    File:
    Wiley-wileyUS_2_1_20260515-20260515.xml
    Folder:
    Wiley
    List Price:
    $25.00
    As low as:
    $23.75
    Publisher Identifier:
    P-WIL
    Discount Code:
    D
    Dimensions:
    5.8" x 9" x 0.86"
    Country of Origin:
    United States
    Pub Discount:
    50
    Imprint:
    Wiley
  • Overview

    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.

    Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

    You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.