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Understanding Marketing
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Product Details
Author:
Harvard Business Review
Format:
Paperback
Pages:
96
Publisher:
Harvard Business Review Press (January 1, 2010)
Language:
English
ISBN-13:
9781422128923
ISBN-10:
142212892X
Weight:
6.56oz
Dimensions:
5" x 7"
Case Pack:
72
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260514163224-20260514.xml
Folder:
TWO RIVERS
As low as:
$8.56
List Price:
$9.95
Publisher Identifier:
P-PER
Discount Code:
C
Imprint:
Harvard Business Review Press
Audience:
General/trade
Country of Origin:
United States
Series:
Pocket Mentor
Overview
The latest volume in the series: Understanding Marketing
Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?
This volume provides the concepts and examples you need. You'll learn how to:
-Define a target market
-Identify and understand your toughest competitors
-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)
-Test new product or service ideas with customers
-Get the most from relationship marketing
Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?
This volume provides the concepts and examples you need. You'll learn how to:
-Define a target market
-Identify and understand your toughest competitors
-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)
-Test new product or service ideas with customers
-Get the most from relationship marketing
