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- Understanding Broadcast and Cable Finance (A Primer for Nonfinancial Managers) - 9780240809588
Understanding Broadcast and Cable Finance (A Primer for Nonfinancial Managers) - 9780240809588
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$54.99
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Product Details
Author:
Broadcast Cable Financial Mana, Walter McDowell, Alan Batten
Format:
Paperback
Pages:
232
Publisher:
Taylor & Francis (January 23, 2008)
Language:
English
ISBN-13:
9780240809588
Weight:
15.25oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260414043728988-20260414.xml
Folder:
TAYLORFRANCIS
List Price:
$54.99
Case Pack:
36
As low as:
$52.24
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Audience:
Professional and scholarly
Pub Discount:
30
Imprint:
Routledge
Overview
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.
