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Understanding American Icons (An Introduction to Semiotics) - 9781611320398
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Product Details
Author:
Arthur Asa Berger
Format:
Paperback
Pages:
184
Publisher:
Taylor & Francis (October 31, 2011)
Language:
English
ISBN-13:
9781611320398
Weight:
10.375oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260515045601067-20260515.xml
Folder:
TAYLORFRANCIS
List Price:
$55.99
Case Pack:
55
As low as:
$53.19
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Country of Origin:
United States
Imprint:
Routledge
Overview
This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.
