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- Uncopyable (How to Create an Unfair Advantage Over Your Competition (Updated and Expanded Edition))
Uncopyable (How to Create an Unfair Advantage Over Your Competition (Updated and Expanded Edition))
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Product Details
Author:
Steve Miller
Format:
Paperback
Pages:
185
Publisher:
Sound Wisdom (March 3, 2020)
Language:
English
ISBN-13:
9781640951709
ISBN-10:
1640951709
Dimensions:
6" x 9"
File:
SOUNDWISDOM-SoundWisdom_10012026_P10700043_onix30_Complete-20261001.xml
Folder:
SOUNDWISDOM
List Price:
$15.99
As low as:
$12.31
Publisher Identifier:
P-MISC
Discount Code:
B
Weight:
0.5oz
Case Pack:
32
Pub Discount:
65
Audience:
General/trade
Imprint:
Sound Wisdom
Overview
What separates average businesses from extraordinary successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt."
Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific.
Better pricing? You're kidding, right? The company that lives on price dies on price.
More harsh reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.
The Solution?
You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "oustide the box" - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.
Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific.
Better pricing? You're kidding, right? The company that lives on price dies on price.
More harsh reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.
The Solution?
You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "oustide the box" - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.
