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Ultimate Guide to Facebook Advertising
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$26.99
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Product Details
Author:
Mark Ingles, Bob Regnerus, Perry Marshall, Thomas Meloche
Format:
Paperback
Pages:
398
Publisher:
Advantage Media (October 27, 2020)
Language:
English
ISBN-13:
9781599186757
ISBN-10:
1599186756
Dimensions:
7.992" x 10"
Case Pack:
12
File:
Eloquence-SimonSchuster_07042026_P10292974_onix30_Complete-20260704.xml
Folder:
Eloquence
List Price:
$26.99
As low as:
$20.78
Publisher Identifier:
P-SS
Discount Code:
A
Series:
Ultimate Guide
Pub Discount:
65
Weight:
16oz
Imprint:
Entrepreneur Press
Audience:
General/trade
Overview
NEW CUSTOMERS ARE WAITING...FIND THEM ON FACEBOOK
Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.
You'll discover how to:
- Maximize your ad ROI with newsfeeds, videos, and branded content
- Create custom audiences from your contact lists, video views, and page engagement
- Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
- Boost your Facebook ads using the Audience Network and Instagram
- Follow the three-step formula for successful video ads
- Maximize campaigns and increase conversions on all traffic to your website
- Track and retarget engaged users by leveraging the Power of the Pixel
- Make every page on your website 5-10 percent more effective overnight
