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Typography (A Manual of Design)

List Price: $99.95
SKU:
9783721200430
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  • Product Details

    Author:
    Emil Ruder
    Format:
    Hardcover
    Pages:
    276
    Publisher:
    Braun (March 1, 2001)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9783721200430
    ISBN-10:
    3721200438
    Dimensions:
    8.75" x 9.25"
    File:
    CONSORTIUM-Metadata_Only_Consortium_Customer_Group_Metadata_20260401130216-20260401.xml
    Folder:
    CONSORTIUM
    List Price:
    $99.95
    Case Pack:
    5
    As low as:
    $76.96
    Publisher Identifier:
    P-PER
    Discount Code:
    A
    Pub Discount:
    65
    Weight:
    52oz
    Imprint:
    niggli
  • Overview

    This book is the legacy of Emil Ruder, one of the originator of Swiss Style, famous throughout the world for the use of asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. His holistic approach is still recognized as fundamental for graphic designers and typographers all over the world. The voume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through. Today, fifty years after this book was first published, it is still widely used and referenced.