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Tuned In (Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs)
List Price:
$27.95
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Product Details
Author:
Craig Stull, Phil Myers, David Meerman Scott
Format:
Hardcover
Pages:
224
Publisher:
Wiley (June 30, 2008)
Language:
English
Audience:
General/trade
ISBN-13:
9780470260364
Weight:
16oz
Case Pack:
22
File:
Wiley-wileyUS_2_1_20260515-20260515.xml
Folder:
Wiley
List Price:
$27.95
As low as:
$26.55
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6" x 9.1" x 1"
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley
Overview
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
