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Trust and Brand Management (The Role of Brand Heritage)
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$64.99
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Product Details
Author:
Hanna Górska-Warsewicz
Format:
Paperback
Pages:
252
Publisher:
Taylor & Francis (July 19, 2026)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781032707747
Weight:
16.625oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260721043849713-20260721.xml
Folder:
TAYLORFRANCIS
List Price:
$64.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Studies in Trust Research
As low as:
$61.74
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
