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Trade Fair Design Annual 2015/16
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Product Details
Author:
Sabine Marinescu, Janina Poesch
Format:
Paperback
Pages:
288
Publisher:
AVEdition (December 2, 2015)
Language:
English
Audience:
General/trade
ISBN-13:
9783899862362
ISBN-10:
3899862368
Weight:
19.7oz
Dimensions:
9.055" x 12.205"
Case Pack:
13
File:
Eloquence-SimonSchuster_06032026_P10163223_onix30_Complete-20260603.xml
Folder:
Eloquence
List Price:
$99.00
As low as:
$85.14
Publisher Identifier:
P-SS
Discount Code:
C
Imprint:
AVEdition
Pub Discount:
65
Series:
Trade Fair Design Annual
Overview
If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload. Exhibitors are therefore not only engaged in a product competition, but also in a perceptual competition. In light of this, authors
of this year’s trade fair design yearbook have once again brought together the best 60 trade fair stands of the past year and show a cross section of trade fair design that appeals to all the senses.
