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Tourism Marketing (A Strategic Approach) - 9781774636954
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Product Details
Author:
Nilanjan Ray, Dilip Kumar Das, Raj Kumar
Format:
Paperback
Pages:
346
Publisher:
Apple Academic Press,CRC Press (March 31, 2021)
Language:
English
ISBN-13:
9781774636954
Weight:
23.375oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260408043820793-20260408.xml
Folder:
TAYLORFRANCIS
List Price:
$99.00
Case Pack:
10
As low as:
$94.05
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Audience:
College/higher education
Imprint:
Apple Academic Press
Overview
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
