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Tourism Behaviour (Travellers' Decisions and Actions)
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Product Details
Author:
Roger StG March, Arch G Woodside
Format:
Paperback
Pages:
280
Publisher:
CAB International (March 19, 2009)
Imprint:
CAB International
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781845935870
ISBN-10:
184593587X
Weight:
21.6oz
Dimensions:
6.77" x 9.61"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20250917125829-20250918.xml
Folder:
TWO RIVERS
List Price:
$85.50
Country of Origin:
United Kingdom
Case Pack:
20
As low as:
$65.84
Publisher Identifier:
P-PER
Discount Code:
A
Pub Discount:
65
Overview
Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.
