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Touch (Five Factors to Growing and Leading a Human Organization)

List Price: $22.99
SKU:
9781459728745
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25 unit(s)
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  • Product Details

    Author:
    Tod Maffin, Mark Blevis
    Format:
    Paperback
    Pages:
    264
    Publisher:
    Dundurn Press (October 28, 2014)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781459728745
    ISBN-10:
    1459728742
    Weight:
    14.88oz
    Dimensions:
    6" x 9" x 0.63"
    File:
    PGW-LEGATO-Metadata_Only_Publishers_Group_West_Customer_Group_Metadata_20260428164618-20260428.xml
    Folder:
    PGW
    List Price:
    $22.99
    Case Pack:
    52
    As low as:
    $17.70
    Publisher Identifier:
    P-PER
    Discount Code:
    A
    Country of Origin:
    Canada
    Imprint:
    Dundurn Press
  • Overview

    In today’s technology-led pursuit of efficiency, we’ve removed the humanity from business. Here’s how to correct that.

    For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity - that critical person-to-person connection - that is the engine of commerce:

    • Hiring is done by automated keyword searches.
    • Offices have regressed to sterile, highly controlled environments.
    • Staff rely exclusively on template responses.
    • Websites are designed for search engines, not people.
    • Leaders are focusing on arbitrary and antiquated "best practices."

    In a world filled with complicated web forms and digital marketing services, we have lost the "human" element in how we run our organizations. TOUCH identifies these problems in stark terms, then provide business leaders in all types of organizations - private to public sector, small to enterprise business - with real-world, tested solutions.