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Time by Design (How Communicating Slow Allows Us to Go Fast)
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Product Details
Author:
Dawna I Ballard
Format:
Paperback
Pages:
234
Publisher:
MIT Press (December 16, 2025)
Imprint:
The MIT Press
Language:
English
Audience:
General/trade
ISBN-13:
9780262552707
ISBN-10:
0262552701
Weight:
9.2oz
Dimensions:
6" x 9" x 0.66"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260705T120856_156890289-20260705.xml
Folder:
RandomHouse
List Price:
$40.00
Country of Origin:
United States
Pub Discount:
65
Series:
Design Thinking, Design Theory
Case Pack:
22
As low as:
$30.80
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Overview
How effective individuals, teams, and organizations routinely communicate slow to go fast, and how time as a feature of human experience can actually be designed.
Speed in collective action, like teamwork or organizing, is never simply a time-based issue. While conventional theory relies on time-based interventions to achieve speed, this approach typically fails. In Time by Design, Dawna Ballard shows how speed is actually a function of the relationship between time and communication, or chronemics.
Ballard identifies two communication design logics—fast and slow—that reflect contrasting beliefs about how communication works to support urgent, time-sensitive work demands. Fast communication design logics are linear, short term in orientation, and treat time in interaction as transactional. Slow communication design logics are nonlinear and long term in orientation and treat time in interaction as transcendent. Given these distinct approaches, the book offers a practical toolkit that shows the reader how the two chronemic designs can be used in complementary fashion—and how effective teams, communities, and organizations routinely communicate slow to go fast.
Speed in collective action, like teamwork or organizing, is never simply a time-based issue. While conventional theory relies on time-based interventions to achieve speed, this approach typically fails. In Time by Design, Dawna Ballard shows how speed is actually a function of the relationship between time and communication, or chronemics.
Ballard identifies two communication design logics—fast and slow—that reflect contrasting beliefs about how communication works to support urgent, time-sensitive work demands. Fast communication design logics are linear, short term in orientation, and treat time in interaction as transactional. Slow communication design logics are nonlinear and long term in orientation and treat time in interaction as transcendent. Given these distinct approaches, the book offers a practical toolkit that shows the reader how the two chronemic designs can be used in complementary fashion—and how effective teams, communities, and organizations routinely communicate slow to go fast.
