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This I Know (Marketing Lessons from Under the Influence)
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$18.99
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Product Details
Author:
Terry O'Reilly
Format:
Paperback
Pages:
320
Publisher:
Chicago Review Press (September 4, 2018)
Language:
English
ISBN-13:
9781641600149
ISBN-10:
1641600144
Weight:
15.52oz
Dimensions:
6" x 9" x 0.7"
Case Pack:
24
File:
Eloquence-IPG_03192026_P9854863_onix30_Complete-20260319.xml
Folder:
Eloquence
List Price:
$18.99
As low as:
$17.09
Publisher Identifier:
P-IPG
Discount Code:
G
Audience:
General/trade
Pub Discount:
60
Imprint:
Chicago Review Press
Overview
Terry O’Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business. In Terry's gifted presentation, This I Know is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the biggest corporations use to create their own marketing buzz.
