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"This Business has Legs" (How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story)
List Price:
$46.00
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Product Details
Author:
Peter Bieler, Suzanne Costas
Format:
Paperback
Pages:
224
Publisher:
Wiley (May 28, 1996)
Language:
English
Audience:
General/trade
ISBN-13:
9780471147497
Weight:
19oz
Case Pack:
36
File:
Wiley-wileyUS_2_1_20260415-20260415.xml
Folder:
Wiley
List Price:
$46.00
As low as:
$43.70
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6.3" x 9.57" x 0.94"
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley
Overview
"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission."
--Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life
"This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot."
--Bob Rice Pet Rock Promoter
"Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it."
--Steve Dworman Publisher, Infomercial Marketing Report
"As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ..."
--Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!
--Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life
"This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot."
--Bob Rice Pet Rock Promoter
"Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it."
--Steve Dworman Publisher, Infomercial Marketing Report
"As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ..."
--Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!
