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The Wide Lens (What Successful Innovators See That Others Miss)

List Price: $19.00
SKU:
9781591846291
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  • Product Details

    Author:
    Ron Adner
    Format:
    Paperback
    Pages:
    304
    Publisher:
    Penguin Publishing Group (June 25, 2013)
    Language:
    English
    ISBN-13:
    9781591846291
    ISBN-10:
    1591846293
    Weight:
    10oz
    Dimensions:
    5.5" x 8.4" x 0.73"
    Case Pack:
    56
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260405T170112_155746814-20260405.xml
    Folder:
    RandomHouse
    As low as:
    $14.63
    List Price:
    $19.00
    Publisher Identifier:
    P-RH
    Discount Code:
    A
    QuickShip:
    Yes
    Audience:
    General/trade
    Country of Origin:
    United States
    Pub Discount:
    65
    Imprint:
    Portfolio
  • Overview

    How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail?

    The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too.

    Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin’s failed run-flat tires to Apple’s path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.