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Trends in the Transformation Economy (Where Health, Well-Being & Happiness Matter Most)
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Product Details
Overview
• Concrete and workable model for companies in the transformational economy
• Helps companies improve their customer centricity by focusing on real customer transformations
• Guidelines to strategically align innovation with what really matters to customers
• Insights and tools to prepare companies for future societal and technological trends
In an era of rapid technological and social change, Trends in the Transformation Economy offers insights into a new economic landscape. It explores how companies can navigate a world where customers seek not just products, but meaning. The book offers strategies to meet these new customer aspirations and thereby it makes a positive impact on the planet, society and individuals.








