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The Toyota Way in Sales and Marketing
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Product Details
Author:
Yoshio Ishizaka
Format:
Paperback
Pages:
212
Publisher:
Taylor & Francis (May 12, 2017)
Language:
English
ISBN-13:
9781926537085
Weight:
23.375oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_250722043346640-20250722.xml
Folder:
TAYLORFRANCIS
List Price:
$32.99
Case Pack:
20
As low as:
$31.34
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30
Imprint:
Productivity Press
Overview
This book highlights the adaptation of Lean manufacturing principles to a sales organization. It discusses how to use the principles of Lean and Kaizen within the structure and framework of customer service, dealer networks, sales experience concept, and feedback to the manufacturing arm of Toyota.
