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Target Story (How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience)

List Price: $19.99
SKU:
9781400218943
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Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Bill Chastain
    Format:
    Hardcover
    Pages:
    224
    Publisher:
    HarperCollins Leadership (October 27, 2020)
    Language:
    English
    ISBN-13:
    9781400218943
    ISBN-10:
    1400218942
    Case Pack:
    36
    File:
    HarperChristian-Nelson0404-20260404.xml
    Folder:
    HarperChristian
    List Price:
    $19.99
    As low as:
    $15.39
    Publisher Identifier:
    P-TNELSON
    Discount Code:
    A
    Page Edges:
    Non-Gilded
    Words of Christ:
    Black Letter
    Dimensions:
    5.35" x 8.25" x 0.85"
    Weight:
    9.76oz
    Audience:
    General/trade
    Series:
    The Business Storybook Series
    Country of Origin:
    United States
    Pub Discount:
    65
    Imprint:
    HarperCollins Leadership
  • Overview

    Imagine if you could be a fly on the wall  as a family enterprise becomes one of the most successful companies in the world. The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today. 

     

    In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.  

    The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now. 

    Through the story of Target, you’ll learn: 

    • How to remain nimble in times of tremendous change.  
    • How to reinvent a six-decade-old iconic brand. 
    • How to know when to build it yourself or bring in the experts.  
    • When to change the entire way you do business. 
    • And much, much more.