Strategic Marketing Skills (How to Build Technology-Driven Expertise that Delivers Business Value) - 9781398628878

Develop the strategic marketing skills that accelerate career growth and business impact.

Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate measurable business value. Drawing on real-world examples from companies including Stanley Black & Decker, Nestlé, Capital One and Atlassian, it shows how to apply strategic principles that drive both professional and commercial advancement.

Strategic Marketing Skills is a practical guide for mid-career marketing professionals ready to move from tactical execution to strategic influence. Written by Ana Mourão, it provides the frameworks and actionable tools needed to implement strategy, optimize decision-making and build organizational credibility.

You'll learn how to:
- Develop strategic thinking and communicate effectively with senior stakeholders
- Apply proven frameworks to align marketing with business strategy and KPIs
- Implement systems for collaboration, influence and decision-making across functions
- Optimize measurement to demonstrate marketing's impact and credibility
- Build the confidence, clarity and leadership mindset needed for long-term success

Combining insight, structure and real-world application, Strategic Marketing Skills equips ambitious professionals to step up, deliver results and position themselves as trusted strategic leaders within their organization.

Themes include: marketing strategy, leadership development, stakeholder alignment, strategic communication, performance measurement, cross-functional collaboration