The Strategic HR Cycle (Using Evidence-Based HR to Create Organizational Value)

Make smarter HR decisions with evidence-based strategies that improve business performance and workforce outcomes.

Evidence-based HR by Patrick Coolen and Jaap Veldkamp is a practical guide for senior HR leaders and people professionals who want to embed data-driven decision making across every area of the HR function.

As AI, analytics and workforce data become central to business strategy, expectations of HR have increased significantly. Using real-world examples, this book shows how HR leaders can move beyond trends, assumptions and internal narratives to assess credible evidence, prioritize effectively and implement solutions that deliver measurable organizational impact.

Covering recruitment, onboarding, talent management and employee experience, this book helps HR professionals strengthen strategic influence while remaining people-centered in their approach.

You'll learn how to:

- Apply evidence-based decision making in HR
- Identify gaps affecting organizational performance
- Use data and external evidence more effectively
- Design scalable HR solutions with measurable impact
- Evaluate outcomes and improve strategic alignment

Packed with practical advice and real-world examples, Evidence-based HR equips senior practitioners with the tools to build a proactive, analytical and commercially credible HR function that delivers long-term business value.

Themes include: evidence-based HR, people analytics, workforce strategy, HR decision making, organizational performance, talent management, AI