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The Smart PR Book (The art and craft of public relations)
List Price:
$14.95
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Product Details
Author:
Sandra Stahl
Format:
Paperback
Pages:
160
Publisher:
LID Publishing (August 19, 2025)
Imprint:
LID Publishing
Language:
English
Audience:
General/trade
ISBN-13:
9781915951670
ISBN-10:
1915951674
Weight:
4.8oz
Dimensions:
4.7" x 7.1" x 0.4"
File:
Eloquence-IPG_07022026_P10280930_onix30_Complete-20260702.xml
Folder:
Eloquence
List Price:
$14.95
Pub Discount:
60
As low as:
$12.86
Publisher Identifier:
P-IPG
Discount Code:
C
Overview
This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today’s business world.
Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand.
