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The Smart Advertising Book (How to deliver advertising that grows your brand)
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$14.95
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Product Details
Author:
Dan White
Format:
Paperback
Pages:
160
Publisher:
LID Publishing (September 17, 2024)
Language:
English
Audience:
General/trade
ISBN-13:
9781915951182
ISBN-10:
1915951186
Dimensions:
4.7" x 7.1" x 0.8"
File:
Eloquence-IPG_03192026_P9854863_onix30_Complete-20260319.xml
Folder:
Eloquence
List Price:
$14.95
As low as:
$12.86
Publisher Identifier:
P-IPG
Discount Code:
C
Pub Discount:
60
Weight:
7.84oz
Case Pack:
28
Series:
Concise Advice
Imprint:
LID Publishing
Overview
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author’s trademark frameworks, analogies and hand-drawn illustrations.
