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The House that Cheese Built (The Unusual Life of the Mexican Immigrant who Defined a Multibillion-Dollar Global Industry)

List Price: $28.00
SKU:
9781394184026
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  • Product Details

    Author:
    Miguel A. Leal
    Format:
    Hardcover
    Publisher:
    Wiley (September 6, 2023)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781394184026
    File:
    Wiley-wileyUS_2_1_20260815-20260815.xml
    Folder:
    Wiley
    List Price:
    $28.00
    As low as:
    $26.60
    Publisher Identifier:
    P-WIL
    Discount Code:
    D
    Pages:
    272
    Weight:
    16oz
    Dimensions:
    6.2" x 9.1" x 1.1"
    Case Pack:
    18
    Country of Origin:
    United States
    Pub Discount:
    50
    Imprint:
    Wiley
  • Overview

    A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope.

    Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multimillion-dollar success story that defined an industry. Yet, like many successful entrepreneurs, Leal’s great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth.

    • Read the astounding memoir of a Mexican immigrant who worked his way to success in the American cheese industry
    • Find inspiration in Miguel Leal’s determination and refusal to give up on his dream
    • See how Leal persevered in the face of obstacles and setbacks in his personal life
    • Follow Miguel’s story as he finds peace, purpose, and grace—and realizes that money isn’t everything


    Leal’s memoir, THE HOUSE THAT CHEESE BUILT, is both a quintessential immigrant success story, one that beautifully illustrates the immigrant experiences: isolation, fear, and ambition for a better life and assimilation, as well as a thoughtful personal account of entrepreneurship and all its benefits and costs.