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The Signals Are Talking (Why Today's Fringe Is Tomorrow's Mainstream)
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Product Details
Author:
Amy Webb
Format:
Paperback
Pages:
336
Publisher:
PublicAffairs (March 6, 2018)
Language:
English
ISBN-13:
9781541788237
ISBN-10:
1541788230
File:
hbgusa-hbgusa_onix30_P9924043_04062026-20260406.xml
Folder:
hbgusa
List Price:
$19.99
As low as:
$15.39
Case Pack:
20
Weight:
10.72oz
Dimensions:
5.5" x 8.25" x 0.875"
Publisher Identifier:
P-HACH
Discount Code:
A
Audience:
General/trade
Pub Discount:
65
Country of Origin:
United States
Imprint:
PublicAffairs
Overview
A Fast Company best book of the year
A Washington Post bestseller
Winner of the 2017 Axiom Business Book Award in Business Technology
How do you tell a real trend from the merely trendy? How, for example, will a technology--like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things--affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think--and how should we prepare for it now?
In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the "true signals"--those patterns that will coalesce into a trend with the potential to change everything-and land on the right side of disruption. The future, Webb shows, isn't something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what's to come--challenging us to create our own preferred futures.
