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The Search (How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture)
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Product Details
Author:
John Battelle
Format:
Paperback
Pages:
336
Publisher:
Penguin Publishing Group (October 3, 2006)
Language:
English
ISBN-13:
9781591841418
ISBN-10:
1591841410
Weight:
10.8oz
Dimensions:
5.47" x 8.4" x 0.9"
Case Pack:
48
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20260423T225301_155994756-20260423.xml
Folder:
RandomHouse
As low as:
$20.79
List Price:
$27.00
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Portfolio
Overview
What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.
But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
