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The Rural Enterprise Economy

List Price: $59.99
SKU:
9781032118017
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  • Product Details

    Author:
    Birgit Leick, Susanne Gretzinger, Teemu Makkonen
    Format:
    Paperback
    Pages:
    272
    Publisher:
    Taylor & Francis (May 31, 2023)
    Language:
    English
    ISBN-13:
    9781032118017
    Weight:
    14.875oz
    Dimensions:
    6.125" x 9.1875"
    File:
    TAYLORFRANCIS-TayFran_260423043234077-20260423.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $59.99
    Series:
    Routledge Studies in the Economics of Business and Industry
    Case Pack:
    30
    As low as:
    $56.99
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Audience:
    College/higher education
    Country of Origin:
    United States
    Pub Discount:
    30
    Imprint:
    Routledge
  • Overview

    Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs.

    With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics.