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The Power of Persuasion (How We're Bought and Sold)
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$16.95
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Product Details
Author:
Robert Levine
Format:
Paperback
Pages:
288
Publisher:
Wiley (January 23, 2006)
Language:
English
Audience:
General/trade
ISBN-13:
9780471763178
Weight:
12oz
Case Pack:
20
File:
Wiley-wileyUS_2_1_20260515-20260515.xml
Folder:
Wiley
List Price:
$16.95
As low as:
$16.10
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6" x 9.1" x 0.9"
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley
Overview
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
--Slashdot.org
"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
--The Globe and Mail
"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."
--The Wall Street Journal
"This wonderful book will change the way you think and act in many realms of your life."
--Philip Zimbardo former president, American Psychological Association
--Slashdot.org
"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
--The Globe and Mail
"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."
--The Wall Street Journal
"This wonderful book will change the way you think and act in many realms of your life."
--Philip Zimbardo former president, American Psychological Association








