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The Power of Experiments (Decision Making in a Data-Driven World)
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Product Details
Author:
Michael Luca, Max H. Bazerman
Format:
Paperback
Pages:
232
Publisher:
MIT Press (March 2, 2021)
Language:
English
ISBN-13:
9780262542272
ISBN-10:
0262542277
Weight:
11oz
Dimensions:
6" x 8.94" x 0.5"
Case Pack:
32
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20260617T074740_156615846-20260617.xml
Folder:
RandomHouse
List Price:
$19.95
As low as:
$15.36
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
The MIT Press
Overview
How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
