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The Positioning Advantage (How Growth-Oriented B2B Leaders Clarify Their Story to Strengthen Their Brand and Build Value)
List Price:
$19.99
| Expected release date is Feb 23rd 2027 |
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Product Details
Author:
Molly Rice, Andy Slothower
Format:
Paperback
Pages:
182
Publisher:
Advantage Media (February 23, 2027)
Imprint:
Advantage Books
Release Date:
February 23, 2027
Language:
English
Audience:
General/trade
ISBN-13:
9798891883734
Weight:
6.08oz
Dimensions:
6" x 9"
File:
Eloquence-SimonSchuster_10282026_P10805400_onix30-20261028.xml
Folder:
Eloquence
List Price:
$19.99
Pub Discount:
65
Case Pack:
40
As low as:
$15.39
Publisher Identifier:
P-SS
Discount Code:
A
Overview
A Stronger Position for What Comes Next
Your company may have outgrown the story that once defined it.
New leadership, acquisitions, expanded capabilities, changing markets, and investor expectations can all reshape a business, while customers, employees, and partners continue to see an older version of it.
The Positioning Advantage is for CEOs, founders, and business leaders, especially those stepping into a new role or guiding an investor-backed B2B company through its next stage of growth.
Drawing on three decades of client work, Molly Rice and Andrew Slothower present a practical approach to positioning as a leadership discipline, not simply a marketing exercise. Readers will learn how to:
For leaders navigating transformation, expansion, integration, or renewed ambition, The Positioning Advantage provides a clearer path from where the company has been to where it is ready to go.
Your company may have outgrown the story that once defined it.
New leadership, acquisitions, expanded capabilities, changing markets, and investor expectations can all reshape a business, while customers, employees, and partners continue to see an older version of it.
The Positioning Advantage is for CEOs, founders, and business leaders, especially those stepping into a new role or guiding an investor-backed B2B company through its next stage of growth.
Drawing on three decades of client work, Molly Rice and Andrew Slothower present a practical approach to positioning as a leadership discipline, not simply a marketing exercise. Readers will learn how to:
- Recognize when the company’s story no longer reflects the business
- Clarify what the company stands for, why it matters, and how it is different
- Align leadership, sales, marketing, and employees around a shared direction
- Build a market position that supports growth, change, and long-term value creation
For leaders navigating transformation, expansion, integration, or renewed ambition, The Positioning Advantage provides a clearer path from where the company has been to where it is ready to go.
