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The Persuasion Code (How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime)

List Price: $27.00
SKU:
9781119440703
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  • Product Details

    Author:
    Christophe Morin, Patrick Renvoise
    Format:
    Hardcover
    Pages:
    352
    Publisher:
    Wiley (September 19, 2018)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781119440703
    Weight:
    20oz
    Case Pack:
    16
    File:
    Wiley-wileyUS_2_1_20260515-20260515.xml
    Folder:
    Wiley
    List Price:
    $27.00
    As low as:
    $25.65
    Publisher Identifier:
    P-WIL
    Discount Code:
    D
    Dimensions:
    6.3" x 9.1" x 1.4"
    Pub Discount:
    50
    Imprint:
    Wiley
    Country of Origin:
    United States
  • Overview

    The Persuasion Code

    Capture, convince, and close—scientifically

    Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™.  Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.

    This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.

    • Written by the founders of SalesBrain who pioneered the field of neuromarketing
    • SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
    • Includes guidance for creating your own neuromarketing plan
    • Advance your business or career by creating persuasive messages based on the working principle of the brain.