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The Opinion Makers (An Insider Exposes the Truth Behind the Polls)
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Product Details
Author:
David W. Moore
Format:
Paperback
Pages:
216
Publisher:
Beacon Press (September 1, 2009)
Language:
English
ISBN-13:
9780807042335
ISBN-10:
0807042331
Weight:
9.12oz
Dimensions:
5.5" x 8.5" x 0.5"
Case Pack:
48
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260705T122907_156890413-20260705.xml
Folder:
RandomHouse
As low as:
$15.40
List Price:
$20.00
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Beacon Press
Overview
With a new afterword by the author
Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore—praised as a "scholarly crusader" by the New York Times—reveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, The Opinion Makers clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.
Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore—praised as a "scholarly crusader" by the New York Times—reveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, The Opinion Makers clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.
