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The Online Copywriter's Handbook (Everything You Need to Know to Write Electronic Copy That Sells)
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$27.00
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Product Details
Author:
Robert W. Bly
Format:
Paperback
Publisher:
McGraw Hill LLC (February 20, 2003)
Audience:
General/trade
ISBN-13:
9780658020995
ISBN-10:
0658020994
Weight:
19.52oz
Dimensions:
5.9" x 8.9" x 0.78"
Case Pack:
24
File:
McGrawHill-MH_ONIX_V30_US_onix30_all(26_05_19)-20260519.xml
Folder:
McGrawHill
As low as:
$20.79
List Price:
$27.00
Publisher Identifier:
P-MCGRAW
Discount Code:
A
Pages:
336
Pub Discount:
65
Imprint:
McGraw Hill
Overview
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
