- Home
- Business & Economics
- General
- The Old Rush (Marketing for Gold in the Age of Aging)
The Old Rush (Marketing for Gold in the Age of Aging)
List Price:
$12.95
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Jane Pauley, Peter Hubbell
Format:
Hardcover
Pages:
166
Publisher:
LID Publishing (May 30, 2014)
Language:
English
ISBN-13:
9780985286460
ISBN-10:
0985286466
Dimensions:
5.5" x 8.5"
File:
Eloquence-IPG_03192026_P9854863_onix30_Complete-20260319.xml
Folder:
Eloquence
List Price:
$12.95
Case Pack:
25
As low as:
$11.14
Publisher Identifier:
P-IPG
Discount Code:
C
Audience:
General/trade
Pub Discount:
60
Imprint:
LID Publishing
Weight:
18oz
Overview
The Age of Aging will begin in 2014 as the last of the Baby Boomers turn 50. No other global trend will do more to impact the way we live, think, act and interact with brands for the next 20 years!The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast growth opportunity? a chance to propel their brands and businesses forward rapidly and on a global scale.The Old Rush establishes a parallel with the famous California Gold Rush of the mid-nineteenth century, and draws on the author?s own insights and observations from a 30-year career at the forefront of the advertising business. In this book, Peter Hubbell makes a strong case for why the nearly 80 million Baby Boomers are Marketing?s Most Valuable GenerationTM and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success.The lessons from the Gold Rush are particularly apt to the modern-day Old Rush: Decisiveness, agility, creativity and perseverance will be the skills needed to thrive with the aging consumer.
