- Home
- Business & Economics
- Industries
- The Next Marketing (From Molecule to Mindset)
The Next Marketing (From Molecule to Mindset)
List Price:
$18.99
| Expected release date is Jul 28th 2026 |
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Harshit Jain
Format:
Paperback
Pages:
200
Publisher:
Advantage Media (July 28, 2026)
Imprint:
Entrepreneur Books
Release Date:
July 28, 2026
Language:
English
Audience:
General/trade
ISBN-13:
9798897010226
Weight:
6.69oz
Dimensions:
6" x 9"
File:
Eloquence-SimonSchuster_04232026_P9993796_onix30-20260423.xml
Folder:
Eloquence
List Price:
$18.99
Pub Discount:
65
Case Pack:
30
As low as:
$14.62
Publisher Identifier:
P-SS
Discount Code:
A
Overview
In an era where physicians face overwhelming information overload and cognitive scarcity, traditional marketing approaches are failing. Healthcare professionals spend six hours daily navigating digital systems, and many of them feel overwhelmed by promotional content. The solution? Nudges.
The Next Marketing reveals how behavioral science is transforming pharmaceutical marketing and healthcare delivery. Author Harshit Jain, MD—physician, entrepreneur, and founder of the world's first physician-only programmatic marketing network—demonstrates how subtle, strategically timed interventions can guide clinical decisions without compromising physician autonomy.
This groundbreaking book shows you how to:
Featuring the Immunity Charm campaign that won India its first Cannes Lions Grand Prix for Good, insights from Cass Sunstein's foundational nudge research, and practical applications from leading healthcare platforms worldwide, this essential guide provides marketers, healthcare leaders, and innovators with a roadmap for creating meaningful impact—one nudge at a time.
The Next Marketing reveals how behavioral science is transforming pharmaceutical marketing and healthcare delivery. Author Harshit Jain, MD—physician, entrepreneur, and founder of the world's first physician-only programmatic marketing network—demonstrates how subtle, strategically timed interventions can guide clinical decisions without compromising physician autonomy.
This groundbreaking book shows you how to:
- Embed nudges within EHR systems and clinical workflows
- Reduce physician burnout while improving patient outcomes
- Leverage behavioral economics principles for ethical, compliant engagement
- Implement real-time interventions for affordability, clinical trials, and treatment decisions
Featuring the Immunity Charm campaign that won India its first Cannes Lions Grand Prix for Good, insights from Cass Sunstein's foundational nudge research, and practical applications from leading healthcare platforms worldwide, this essential guide provides marketers, healthcare leaders, and innovators with a roadmap for creating meaningful impact—one nudge at a time.
