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The New Strategic Thinking
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$55.00
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Product Details
Author:
Michel Robert
Format:
Hardcover
Publisher:
McGraw Hill LLC (August 10, 2005)
Audience:
General/trade
ISBN-13:
9780071462242
ISBN-10:
0071462244
Weight:
18.56oz
Dimensions:
6.1" x 9.1" x 1.01"
Case Pack:
16
File:
McGrawHill-MH_ONIX_V30_US_onix30_all(26_05_26)-20260526.xml
Folder:
McGrawHill
As low as:
$42.35
List Price:
$55.00
Publisher Identifier:
P-MCGRAW
Discount Code:
A
Pages:
352
Pub Discount:
65
Imprint:
McGraw Hill
Overview
Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies
In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.