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The New Publicity Kit
List Price:
$38.00
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
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Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
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Product Details
Author:
Jeanette Smith
Format:
Paperback
Pages:
352
Publisher:
Wiley (June 8, 1995)
Language:
English
Audience:
General/trade
ISBN-13:
9780471080145
Weight:
21.28oz
Case Pack:
24
File:
Wiley-wileyUS_2_incremental_aug12_2026-20260812.xml
Folder:
Wiley
List Price:
$38.00
As low as:
$36.10
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
7.03" x 10.22" x 0.98"
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley
Overview
A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these samples in order to prepare top-quality press releases. Features advice on how to get along with the news media, prepare press kits and hold a press conference, photo transmissions, statistics on media readers, viewers and listeners plus reasons why releases are rejected and how to avoid them.








