- Home
- Business & Economics
- Entrepreneurship
- The Mom Test (How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You)
The Mom Test (How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You)
List Price:
$19.99
| Expected release date is Mar 9th 2027 |
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Rob Fitzpatrick
Format:
Paperback
Pages:
144
Publisher:
Authors Equity (March 9, 2027)
Imprint:
Authors Equity
Release Date:
March 9, 2027
Language:
English
Audience:
General/trade
ISBN-13:
9798893312560
Weight:
4.11oz
Dimensions:
5.5" x 8.375"
File:
Eloquence-SimonSchuster_04082026_P9933451_onix30-20260408.xml
List Price:
$19.99
Pub Discount:
65
Case Pack:
20
As low as:
$15.39
Publisher Identifier:
P-SS
Discount Code:
A
Folder:
Eloquence
Overview
Revised and Expanded Edition.
Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.
THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer interviews fail and how to avoid wasting time building products nobody wants.
Instead of generic advice, Rob Fitzpatrick delivers clear rules, real examples, and practical techniques you can use immediately. You’ll learn how to:
This updated edition refreshes examples and language for today’s startup, product, and creator economy—while preserving the sharp, no-nonsense wisdom that made the book a modern classic.
If you’re building something new, read this before you build the wrong thing.
Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.
THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer interviews fail and how to avoid wasting time building products nobody wants.
Instead of generic advice, Rob Fitzpatrick delivers clear rules, real examples, and practical techniques you can use immediately. You’ll learn how to:
- Ask questions that uncover real problems (not compliments)
- Recognize false positives before they cost you months of work
- Separate customer opinions from actual evidence
- Validate ideas without pitching or selling
This updated edition refreshes examples and language for today’s startup, product, and creator economy—while preserving the sharp, no-nonsense wisdom that made the book a modern classic.
If you’re building something new, read this before you build the wrong thing.
