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The Material Life (Process Innovation for Retailers and Brands)
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Product Details
Author:
Liza Amlani, Raj Dhiman
Format:
Paperback
Pages:
134
Publisher:
Taylor & Francis (December 16, 2025)
Imprint:
Productivity Press
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781041022862
Weight:
8.875oz
Dimensions:
7" x 10"
File:
TAYLORFRANCIS-TayFran_260131054736951-20260131.xml
Folder:
TAYLORFRANCIS
List Price:
$57.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$55.09
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This book discusses the value of “how” versus “what.” Process innovation is the practice of improving how products are made. Many retailers and brands often over-emphasize what products are sold. In doing so, they miss out on valuable cost-savings and getting products to market faster.
