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The Marketing Environment (RLE Marketing)
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$65.99
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Product Details
Author:
John Dawson
Format:
Paperback
Pages:
384
Publisher:
Taylor & Francis (November 26, 2015)
Language:
English
ISBN-13:
9781138989566
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260630045346115-20260630.xml
Folder:
TAYLORFRANCIS
List Price:
$65.99
Series:
Routledge Library Editions: Marketing
Case Pack:
1
As low as:
$62.69
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
College/higher education
Country of Origin:
United States
Imprint:
Routledge
Overview
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
