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The Marketing Book
List Price:
$310.00
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Product Details
Author:
Michael Baker, Susan Hart
Format:
Hardcover
Pages:
678
Publisher:
Taylor & Francis (April 20, 2016)
Imprint:
Routledge
Language:
English
ISBN-13:
9780415703765
Weight:
49.75oz
Dimensions:
7.4375" x 9.6875"
File:
TAYLORFRANCIS-TayFran_261013043252525-20261013.xml
Folder:
TAYLORFRANCIS
List Price:
$310.00
Country of Origin:
United States
Pub Discount:
30
Case Pack:
55
As low as:
$294.50
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.
