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The Manager's Guide to Distribution Channels
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$62.00
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Product Details
Author:
Linda Gorchels, Chuck West, Edward J. Marien
Format:
Hardcover
Publisher:
McGraw Hill LLC (May 7, 2004)
Audience:
Professional and scholarly
ISBN-13:
9780071428682
ISBN-10:
0071428682
Weight:
17.12oz
Dimensions:
6.3" x 9.1" x 1.05"
Case Pack:
22
File:
McGrawHill-MH_ONIX_V30_US_onix30_all(26_05_26)-20260526.xml
Folder:
McGrawHill
As low as:
$47.74
List Price:
$62.00
Publisher Identifier:
P-MCGRAW
Discount Code:
A
Pub Discount:
65
Imprint:
McGraw Hill
Overview
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
