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The Loki Variations
| Expected release date is Nov 3rd 2026 |
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Overview
Reconsider all you know about Loki, the iconic mercurial trickster god of Norse mythology and contemporary pop culture fame
Loki, ever the shapeshifter, is constantly being remade and reinterpreted. A central character in Norse mythology, the trickster god is also a pop culture icon, appearing in countless offshoots and interpretations across media, now most evident as Tom Hiddleston in the Marvel Cinematic Universe films and TV shows. Each iteration offers a new layer to the character we’ve come to know so well.
By exploring contemporary variations of Loki from genderfluid Norse god to anti-hero trickster, Karl Johnson considers the continued role of myths in the twenty-first century—through fandom, ritual, queer theory, and popular culture.
In The Loki Variations, Johnson invites readers to journey with him as he unpicks his own evolving relationship with Loki, and to ask: Who is your Loki? And what is their glorious purpose?
