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The Internationalisation of Retailing
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Product Details
Author:
G. Akehurst, Nicholas Alexander
Format:
Paperback
Pages:
220
Publisher:
Taylor & Francis (March 31, 1996)
Language:
English
ISBN-13:
9780714641744
ISBN-10:
071464174X
Weight:
14.5oz
File:
TAYLORFRANCIS-TayFran_260731045504131-20260731.xml
Folder:
TAYLORFRANCIS
List Price:
$49.99
Case Pack:
20
As low as:
$47.49
Publisher Identifier:
P-CRC
Discount Code:
H
Dimensions:
8.5" x 11"
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
