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The Innovation Zone (How Great Companies Re-Innovate for Amazing Success)
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$22.99
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Product Details
Author:
Thomas M. Koulopoulos
Format:
Paperback
Pages:
228
Publisher:
John Murray Press (June 16, 2011)
Language:
English
ISBN-13:
9781857885798
ISBN-10:
1857885791
Weight:
11.84oz
Dimensions:
6" x 9" x 0.5"
Case Pack:
40
File:
hbgusa-hbgusa_onix30_P10153430_06012026-20260601-1.xml
Folder:
hbgusa
List Price:
$22.99
As low as:
$17.70
Publisher Identifier:
P-HACH
Discount Code:
A
Audience:
General/trade
Pub Discount:
65
Imprint:
John Murray Business
Country of Origin:
United States
Overview
Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the companyâ??customer relationship, and carve out a path to global business success? Profiling dozens of todayâ??s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
